In 2001, at the age of only 22, the virtually unknown Mike Skinner was signed for a five album record deal. Since then, Mike Skinner has won a worldwide reputation for fusing home-grown hip-hop with the proud British tradition of observational song writing, which stretches from The Beatles and The Kinks to Blur and the Arctic Monkeys. In the multi-faceted guise of The Streets he, along with the likes of his friend and peer Dizzy Rascal, has been largely responsible for giving British rap its own identity, distinct from that of its American influences. Alternating between spells of reckless indulgence and sardonic commentary on his own excesses, Mike Skinner has established the kind of instantly accessible pop persona which only comes along once or twice a generation. Now he brings us The Story of the Streets.